• Director of Digital Marketing

    Job Locations US-TX-Frisco
    ID 2019-1031
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Meritize is an education lender that uses an individual’s academic, military and work achievements to enhance credit evaluation and expand funding for skills-based education. The company’s proprietary merit-based lending program goes beyond traditional underwriting to leverage individual academic and experiential data, resulting in increased access to educational funding and improved outcomes. The Meritize SkillsBuilding™️ platform promotes the growth and development of skills-based careers on behalf of students, educators and employers through innovative funding solutions, skills building programs and career success services. 

    Responsibilities

    If you are looking to work alongside a team of highly energetic, passionate and driven people, then this opportunity may be for you. Reporting to the Chief Marketing Officer, the Director of Digital Marketing will be responsible for the development, management and execution of the company's digital marketing strategy, ensuring consistency through all digital marketing channels and establishing innovative online tactics to maximize the brand’s online presence and meet sales and revenue objectives.  Here are the key things this person will be doing:

    • Develop the brand’s digital marketing roadmap
    • Work with internal and external resources to plan and execute digital advertising campaigns to support B2B and B2C sales efforts
    • Manage digital brand reputation
    • Manage social media presence and work with existing corporate communications staff to improve and enhance the brand’s digital footprint and increase customer interaction
    • Optimize website and social media channels
    • Manage reporting and tracking to ensure results are achieved and strategies are adjusted for maximum effectiveness
    • Establish competitive research and monitoring tactics to maintain competitive advantage
    • Maintain proficiency with digital technology developments

    Qualifications

    Working closely with the Marketing Department, this person will meet the following requirements:

    • Must have a minimum 5 years of experience in consumer lending
    • Proven work experience and results in digital marketing
    • Highly creative with experience in identifying target audiences and developing unique and result-driven content and campaigns
    • Solid knowledge of website analytics tools
    • Strong analytical skills and data-driven thinking
    • Strong communication and writing skills
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